C’s Of Green (Continued)
When you have a consistent commitment to the green continuum it makes it easier to communicate – both internally and externally — when opportunities are presented.
Fairmont Hotels, inspired by documentarian Ken Burns’ latest PBS project “The National Parks: America’s Best Idea,” is launching nature-related packages and making charitable contributions along with them. The Great Green Getaway at the Fairmont Jasper Park Lodge in Alberta, Canada, for instance, includes a US$100 credit for daily activities and US$25 donated in the guest’s name to the UNESCO World Heritage Alliance. A Green Adventure offered at Mexico’s Fairmont Mayakoba Riviera Maya includes an ecological tour of the area’s lagoons and a donation in the guest’s name to Adopt-a-Tree.
Does a hotel in San Francisco have a Muir Woods package? It seems like a good idea to me. Would now may be a good time to go to market?
Are you participating in The Great Green Rush?