The Green Bar Has Just Been Raised
September 23, 2009
Yesterday, I went out to buy myself a birthday present and came back with both the gift and a copy of the September 28th edition of Newsweek.
It may prove to be a memorable errand.
On the very green cover of Newsweek: “The Greenest Big Companies in America- An exclusive ranking.”
I must admit that I opened the issue with some trepidation. Would I find any lodging companies in the rankings?
The answer, a resounding YES! Congratulations to the following:
#34- Walt Disney
#42 –Marriott International
#46 – Starwood Hotels & Resorts
#81 – Wyndham Worldwide
#128 – Las Vegas Sands
#164 – MGM Mirage
#176- Wynn Resorts
The rankings are for the 500 largest U.S. companies, which explains why some lodging companies are missing.
I think this increases the importance of a substantial sustainabilty program in every lodging company (is that an understatement?).
Have we just begun the journey? Certainly, some guests are paying attention to your motives and your message.
What do you think?
P.S. The present, you ask? Answer: 60 feet, 6 inches by Bob Gibson and Reggie Jackson with Lonnie Wheeler.